Common sense often transforms historical phenomena in natural realities that would have always existed or that suddenly appeared in its current form. This is the case of the market and consumer relations, these have been constructed by non-linear sum of inventions in different places and contexts, while still changing.
Of course, when using the same words to define phenomena in constant transformation, creates the illusion that they are unhistorical.
The emergence and development of markets, related to mechanisms of exchange of goods and services performed by agents with autonomous capacity - individuals, companies - within a common regulatory space, come from a long history and also complex social and political processes, since consumer protection is a direct consequence of such processes in the presence of new situations resulting from the development.
In spite of all historicity, KOTLER striking out three periods for the consumer movement, giving rise to even its proper protection: